About

Hi, I'm Rommel. I help organizations turn ambiguity into clear product direction.

I'm a product design leader who works at the intersection of business impact, team development, and emerging technology. I work best where the problem space is messy, the stakes are real, and teams need both strategic framing and hands-on design leadership.

Today, I'm Director of Product Design at Dow Jones, leading design across the Gen AI, Search, and Personalization platforms that power The Wall Street Journal, Barron's, MarketWatch, IBD, and Factiva. The work focuses on making AI useful and trustworthy inside professional workflows, scaling design quality through systems rather than heroics, and connecting craft to measurable outcomes.

I believe design leadership is about creating clarity, building trust, and helping other people do their best work. My goal is not to be the center of every decision. It's to build the systems, standards, and team confidence that let good decisions happen without bottlenecks.

Rommel Rojas

Experience

2024 – Present
Dow Jones

Director, Product Design: Gen AI, Search & Personalization

Leading product design across the platforms that power The Wall Street Journal, Barron's, MarketWatch, IBD, and Factiva. Shaping AI experiences that earn professional trust through grounded answers and source clarity, and building the operating systems and team standards that scale design quality across multiple product lines.

2015 – 2023
Morningstar Sustainalytics

SVP / Director / Associate Director of UX

Led large-scale UX transformation across institutional and corporate ESG products, design systems, accessibility, reporting experiences, and organizational UX strategy. Grew the design organization, established research and operating mechanisms, and connected design decisions to enterprise customer outcomes.

2012 – 2015
ESG Analytics

Technical Director / UX Lead

Designed and helped implement early SaaS platforms for ESG data collection, analysis, screening, and reporting used by private equity and enterprise customers. Bridged product, design, and engineering as the company built the foundation of what would become its acquired platform.

How I work

Strategy gets stronger when it's made tangible. I work close to the material, moving between leadership, systems, and hands-on craft so design stays connected to the realities of delivery and business performance.

Design leadership & strategy
AI product design
Conversational UX
Search experiences
Design systems & operating models
Cross-functional alignment
Rapid prototyping
Team coaching & growth
Information architecture
Accessibility
Figma
HTML / CSS / JavaScript

Beyond the work

Based in New York City. When I'm not in the weeds of AI strategy or design reviews, I'm usually exploring the city, reading across the messy edges of product, technology, and culture, and building small experiments to keep my hands close to the medium.

I'm always interested in conversations about design leadership, AI product strategy, scaling teams, and building organizations that move with clarity through complexity.

Let's talk. I'd love to hear what you're working on.